The Science behind WOW!
Your body moves through thousands of small stresses every day, from movement and exercise to work and everyday life. While hydration balance needs to be maintained daily, this constant motion places demands on the body’s structure.
WOW! is designed to support both. Combining collagen to help support the body’s structural tissues with core electrolytes to maintain hydration and muscle function.
20g Collagen Protein
for Structural Body Support
The human body is an extraordinary system, made to move, adapt and repair itself. At the centre of that system is collagen, the body’s primary structural protein, found in connective tissues such as tendons, ligaments, joints and skin.
From our mid-20s onwards the body gradually produces less collagen, which makes supporting the body’s structure increasingly important over time.
WOW! Protein delivers 20g of bovine collagen peptides, alongside vitamin C, magnesium and zinc to help support the body’s structural tissues and normal collagen formation – in a clear, easy-to-drink format designed for everyday movement and recovery.
Collagen is the body’s primary structural protein. WOW! Protein uses hydrolysed bovine collagen that has been broken down into peptides (smaller pieces), making it easier for your body to absorb and use.
Bovine collagen contains Type I and Type III collagen, the most abundant collagen types found in connective tissues such as tendons, ligaments, joints and skin.
Unlike many other proteins, collagen is naturally rich in amino acids such as glycine and proline, key building blocks involved in the body’s structural framework.
Vitamin C plays an essential role in the body’s natural collagen formation. It helps activate the biological processes that allow the body to produce and maintain collagen within connective tissues such as tendons, ligaments, joints and skin.
By pairing collagen peptides with vitamin C, WOW! Protein supports the body’s ability to build and maintain its structural framework, helping support everyday movement and body function.
Magnesium is an essential mineral involved in hundreds of processes within the body. It contributes to normal muscle function and electrolyte balance, helping the body maintain healthy movement and physical function.
Within WOW! Protein, magnesium complements the structural role of collagen by supporting the muscles and systems that work alongside the body’s connective tissues during everyday movement.
Zinc is an essential trace mineral that supports many important functions within the body. It contributes to the maintenance of normal bones, skin, hair and nails, helping the body maintain healthy structural tissues.
Within WOW! Protein, zinc works alongside collagen and vitamin C to support the body’s structural framework, helping maintain the tissues that support everyday movement and physical resilience.
B vitamins play an important role in supporting normal body function. Vitamin B6 and vitamin B12 contribute to normal protein metabolism and the normal function of the nervous system, helping support the body’s natural processes during everyday movement and activity.
Within WOW! Protein, these vitamins complement the broader nutrient system that supports how the body maintains strength, structure and function every day.
Core Electrolytes
for Everyday Hydration
The body depends on the right balance of fluids and minerals to function properly. Through movement, exercise and everyday life, the body naturally loses water and electrolytes that need to be replenished.
WOW! Hydrate provides core electrolytes including potassium, magnesium and calcium, alongside supporting nutrients. Together they help maintain hydration, support muscle function and help the body maintain its natural fluid balance throughout the day.
Designed as a clean, refreshing drink with zero sugar, WOW! Hydrate provides hydration support in a clear, easy-to-drink format for everyday movement.
Potassium is an essential electrolyte that helps regulate fluid balance and supports muscle function. It contributes to the normal function of muscles and helps maintain the body’s electrolyte equilibrium.
In WOW! Hydrate, potassium helps support the body’s hydration system and complements the other electrolytes that maintain fluid balance during everyday movement.
Magnesium is an essential mineral involved in hundreds of processes within the body. It contributes to normal muscle function and electrolyte balance, helping support the muscles and systems involved in movement.
Within WOW! Hydrate, magnesium complements the electrolyte blend that helps maintain healthy hydration and physical function.
Calcium is best known for its role in maintaining normal bones, but it also contributes to normal muscle function. As an electrolyte, calcium helps support the signalling processes that allow muscles to contract and relax properly.
Within WOW! Hydrate, calcium complements the electrolyte system that supports hydration and physical function.
Zinc is an essential trace mineral that supports many important functions within the body. It contributes to the maintenance of normal bones, skin, hair and nails, helping maintain healthy structural tissues.
Within WOW! Hydrate, zinc complements the broader nutrient system that supports everyday body function.
Vitamin B5, also known as pantothenic acid, is an essential nutrient involved in normal metabolic processes and helps reduce tiredness and fatigue.
Within WOW! Hydrate, Vitamin B5 supports the body’s everyday physiological function alongside electrolytes.
